The Hero’s Challenge: Bringing a dying pilates Studio back to life Emma, is a dedicated and passionate Pilates Instructor turned Pilates studio owner. She pours her heart and soul into her business. She envisioned a space where people could find strength, balance, and community. It was working. Her grand opening was a success, and memberships…
Read more
The journey to becoming a Pilates instructor is so varied. Instructors end up coming from different backgrounds and career backgrounds. And each of these people brings their unique perspective, skill set, and approach to teaching. Below, are a few different Pilates instructor personas and their possible teaching style. The Group Fitness Instructor Turned Pilates Instructor…
Read more
Pilates attracts a wide range of people, each with their own motivations, fitness levels, and goals. Understanding these personas can help studios tailor classes to meet the needs of their clientele and even determine who they want to attract to their studio. Below, we explore some of the different customer personas in the Pilates industry….
Read more
Pilates has grown into a diverse and a more accessible fitness practice for the masses. Pilates is now offered in various settings from large gyms to boutique studios, clinics, and even in-home setups. Each type of Pilates studio attracts a distinct clientele, influenced by the studio’s structure and culture, marketing approach, and overall fitness philosophy….
Read more