Pilates has grown into a diverse and a more accessible fitness practice for the masses.  Pilates is now offered in various settings from large gyms to boutique studios, clinics, and even in-home setups. Each type of Pilates studio attracts a distinct clientele, influenced by the studio’s structure and culture, marketing approach, and overall fitness philosophy. We look at some of the different Pilates studio culture out there and the unique characteristics that define them.

1. Gym-Based Pilates Studios

Many large gyms and fitness clubs incorporate Pilates reformer classes as part of their offerings. These classes are often attended by existing gym members who want to diversify their workout routines. Some gyms classify Pilates reformer classes under personal training, requiring instructors to generate their own clientele from the gym’s members. If you enjoy that group fitness setting where you can go and participate and get what you want out of if the class, this may be a great way to get started.

Examples of in gym Pilates “studios”

2. Franchise Pilates Studios

Franchise Pilates studios such as Club Pilates appeal to a broad audience, drawing members primarily through social media and local marketing efforts. These studios prioritize accessibility, catering to all fitness levels and offering a wide variety of class formats. Franchises have a set of processes that are used for everyone that comes in the door. I won’t say it’s exatly a one size fits all but therea re only certain “sizes” and you get to progress through the franchise studio’s “sizes”. If you enjoy order, a routine and predictable approach to things, this may be the best way for you to get started in Pilates. While it is a place that focuses on Pilates it still incorporates that set and predictable class approach you’ll find in a gym.

Examples of franchise studios

3. Independent Boutique Pilates Studios

Independent boutique studios often develop a distinct identity, attracting clients who resonate with their particular style of Pilates. Some emphasize a traditional approach, while others integrate fusion classes incorporating yoga, strength training, or high-intensity movements. If you love supporting small businesses and businesse that have their own personality, then an independently owned boutique Pilates studio may be for you. There is more a homey feel, people will slowly get to know you, you won’t just be another “member” but a name and eventually a “regular”. If you like being somewhere where “everyone knows your name”, this may be the type of studio for you.

Examples of independent boutique Pilates studios

4. Health Clinics Offering Pilates for Rehabilitation

Some studios operate within physiotherapy or wellness clinics, offering Pilates as a rehabilitative tool for injury recovery and functional movement improvement. These studios often work with referrals from healthcare practitioners and cater to clients seeking a therapeutic approach to Pilates. If you’re recovering from an injury or going to a health practitioner, say a physiotherapist or massage therapist for some particular, they may also offer other movement modalities to help on the rehabilitation journey. Places like th is are great if you want additional attention to help gain the strength and mobility you need to get back to 100%.

Examples of health clinics offering Pilates

5. In-Home Studios (Solopreneurs)

Many Pilates instructors operate private or semi-private studios out of their homes, building clientele through word-of-mouth, referrals, and their previous work at gyms or clinics. These studios often focus on personalized instruction and can cater to specific training or rehabilitative needs. There are many reasons why you’re want to work in the private or semi-private setting with one person. Very much like personal trainers, there are Pilates instructors that offer their own private practice out of their home. This is ideal for someone that may way to continue their rehabilitation journey, someone who may have restrictions that a studio or clinic for the general public may not be able to accomodate, maybe you like the one on one work with someone that will be attentive to your needs. There are so many reasons why a private in home studio for Pilates training may suit you.

Examples of in-home Pilates practices

6. Online Pilates Practices

With the rise of digital fitness, many instructors now offer online classes through video subscriptions or live virtual sessions. This allows clients to practice Pilates from anywhere, making it a convenient option for those who prefer at-home workouts. Online Pilates practices are great for people who may have varying schedules, busy schedules, are anxious about going out into group settings, just want to sample Pilates, have a home set up for Pilates and want to start using it. There are so many more reasons why on demand online Pilates sessions would be an ideal option for you.

Some online Pilates offerings

  • Pilates Anywhere – Online Pilates
  • Ottawa Pilates Online Classes – Online classes and in person in Ottawa, Canada
  • Amanda Bot Pilates – Online and in person Pilates in Ottawa, Canada
  • Studio 1 Pilates – Online classes and in person in BC, Canada
  • John Garey TV – Online Pilates classes and sessions on all pieces of Pilates apparatus offered by a variety of instructors at different levels. Live classes and sessions are available as well.
  • Pilates Anytime – Online Pilates classes and sessions offering by different Pilates instructors and masters across the world on every piece of apparatus and prop possible. One of the oldest online Pilates class resources.

Summary

The Pilates landscape is diverse, with options available to suit various needs, goals, and preferences. Whether you prefer the convenience of a gym, the community aspect of a franchise studio, the specialized experience of a boutique or rehabilitative clinic, or the privacy of an in-home or online session, there is a Pilates studio culture just for you. Understanding these different Pilates studio cultures can help clients and instructors find the best fit for their Pilates journey.

Pilates Instructor marketing, Pilates

Leave a Reply

Your email address will not be published. Required fields are marked *